U.S. & Burkina Faso
2008 Commercial Guide
Chapter 3 - Selling U.S. Products and Services
Chapter 3-4 Direct Marketing
Direct marketing is a possible tool, especially for selling to wholesalers (e.g. pharmaceutical), but it is used infrequently in Burkina Faso. In the case of foreign party bids, a competing U.S. firm should hire a local contact for direct follow-up.